This annual event is 17 days filled with music, theatre, dance and physical theater in Charleston, SC. Spoleto Festival’s mission is to present innovative contemporary forms of performing arts and maintain a dedication to young artist while presenting programs of the highest artistic caliber.
The logo has an unusual shape that represents the stage the artists perform on at Spoleto. The mark is also an abstract representation of an arrowhead pointing upward to speak to the emerging new performers of the festival. The mark also works as an umbrella, representing all the diverse programs presented as one. The typography is broken in two to help with the phonetic pronunciation of Spoleto and it creates a balance with the mark by aligning the rags to mimic the shape of the mark.